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About us

A candle lit state of the Virgen de Guadalupe

Our focus is on furnishing the most polished essentials and select accoutrements for occultists. We cater to the discerning whims of the esoteric bohemian, especially focusing on stylish comforts and beautification for the ritual space as well as the home.

We pride ourselves in carrying the finest magical tools and supplies. We also are honored to hold space for tarot, with dream interpretation, astrological readings, and more to come soon.

The material, aesthetic, and spiritual requirements of the modern magician are all focused on with attention to detail while underlining pleasure, loveliness, and delight.

Our mission with Déjà Vu is to curate a selection of exquisitely made objects, ones that enhance the space they inhabit as well as the experience of whoever uses them. We call on our background in the art world as well as our eye for style to curate a truly exquisite collection of chic luxuries for your altar, home, and life. We are much more than a magic shop. We want to help support everyone seeking their own path into hidden knowledge and divine secrets.

Déjà Vu is owned by Gem and Glenn Hotvet.

Gem has been hanging out in the occult section of the book store for 20+ years. Déjà Vu Esoterica is an outpouring of a life long interest in mythology, symbolism, witchcraft, and all things esoteric. This love letter to the craft is inspired by her depth of love for the tarot, obsession with art and myth, the gifts daily practice has brought forth, and and unquenchable thirst to learn more.

“And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don't believe in magic will never find it.” ― Roald Dahl